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25hAvg RFP time
<5hWith Paavya
55%Proposals lost on effort
94%Cheaper than Loopio
475KUS target firms
LinkedIn DM Scripts
Connection request + follow-up · Keep it short. One idea per message.
Connection Request Note (300 char limit)
Hi [First Name] — I work with IT consulting firms that spend 20+ hours per RFP. Built a tool that cuts that to under 5. Would love to connect.
First Message — Pain-Led
Hi [First Name], Thanks for connecting. Quick question: how many RFPs does your team respond to each month? I ask because most IT consulting firms I talk to spend 20–25 hours per response — and end up losing more than half the bids they work on. I built Paavya to fix that. It reads your RFP, pulls answers from your own past proposals, and drafts the response in your voice. Teams go from 25 hours to under 5. Would it be worth a 20-minute look?
First Message — ROI-Led (VP BD / Proposal Managers)
Hi [First Name], Saw you manage proposals at [Company]. One stat I keep hearing: teams spend 55% of their proposal effort on bids they lose. Paavya helps proposal teams decide which RFPs to pursue before investing time, then drafts the response from your own answer library. Most teams recover 15–20 hours per RFP. Happy to show you exactly how — 20 minutes, no sales deck.
First Message — Competitive (Loopio / Responsive users)
Hi [First Name], Are you using Loopio or Responsive for RFPs at [Company]? I ask because we built Paavya for teams your size who can't justify $15–20K/year for those tools. Same AI-assisted drafting, same answer library — starting at $299/month for 3 users, transparent pricing, no onboarding call required. Worth 20 minutes to compare?
Follow-Up (5 days later, no reply)
Hi [First Name] — just bumping this up in case it got buried. If RFP workload isn't a current priority, no problem at all. But if your team is writing proposals by hand and losing hours doing it, I'd love to show you what Paavya does. Either way — hope things are going well.
Cold Email Scripts
3 Variants · Subject lines tested for open rate, not cleverness.
Email 1 — Pain-first (Best for cold lists)
Subject: RFP responses taking 20+ hours? Hi [First Name], I noticed [Company] does IT consulting — which usually means responding to a lot of RFPs. Most teams I talk to spend 25 hours per response, writing the same answers from scratch every time. And still lose more than half the bids they work on. I built Paavya to change that. It: — Reads your uploaded RFP and extracts every question — Drafts answers from your own past proposals (so it sounds like you) — Scores each bid so you stop chasing the ones you can't win Teams typically cut response time from 25 hours to under 5. Pricing starts at $299/month — no onboarding call, no annual contract. Worth a 20-minute look? Happy to share a live demo. [Your name] Founder, Paavya paavya.com
Email 2 — Competitive displacement (Loopio / Responsive users)
Subject: An alternative to Loopio worth 20 minutes Hi [First Name], If [Company] is using Loopio or Responsive, you're likely paying $15–20K/year for it. I built Paavya for teams your size who need the same capability — AI-drafted RFP responses, answer library, win rate tracking — without the enterprise price tag. Paavya starts at $299/month for 3 users. No annual contract. First draft in under 10 minutes. The core difference: Paavya uses RAG to pull from your own answer library, not keyword matching. Drafts sound like your team wrote them. I'd love to show you a side-by-side comparison. 20 minutes, no pressure. [Your name] Founder, Paavya paavya.com
Email 3 — Founder-to-founder (warm, for LinkedIn-sourced leads)
Subject: Built this after watching proposal teams burn out Hi [First Name], I spent time watching small IT consulting firms respond to RFPs — and kept seeing the same thing: smart teams writing the same answers from scratch, every time, for bids they often didn't win. So I built Paavya. It reads the RFP, extracts every question, and drafts responses from the firm's own past proposals. Most teams go from 25 hours per response to under 5. We're early. I'm talking to founders and proposal leads directly to make sure we're solving the right problems. If this sounds familiar, I'd love 20 minutes to show you what we built — and hear what you'd actually need it to do. [Your name] Founder, Paavya
5-Touch Follow-Up Sequence
Email cadence · Works for cold email or LinkedIn. Stop at any reply.
Day 1 — First Touch
Send Email 1 (Pain-first) from the cold email tab.
Subject: RFP responses taking 20+ hours?
Day 4 — Follow-Up #1
Subject: Re: RFP responses taking 20+ hours?

Hi [First Name] — just following up on this.

One thing I didn't mention: Paavya also includes bid/no-bid scoring. Before your team spends 20 hours writing, it surfaces which RFPs are worth chasing based on your win history and fit score.

Still 20 minutes if you're open to it.
Day 8 — Follow-Up #2 (New angle: proof)
Subject: What 5 hours per RFP looks like

Hi [First Name],

Quick data point: teams using Paavya spend under 5 hours on RFP responses that used to take 25. That's 20 hours recovered — per bid.

If your team responds to even 3 RFPs a month, that's 60 hours back.

I'll keep this short: worth seeing?
Day 14 — Follow-Up #3 (Pilot offer)
Subject: For teams writing RFPs by hand

Hi [First Name],

I keep hearing the same thing from IT consulting teams: they're rewriting the same compliance answers, same company backgrounds, same methodology sections — for every single bid.

Paavya stores all of that in an answer library and pulls from it automatically. One upload, done.

I'm offering free pilots to a small number of firms this month. Interested?
Day 21 — Final Touch (Break-up)
Subject: Closing the loop

Hi [First Name],

I'll stop reaching out after this — I know timing isn't always right.

If RFP workload becomes a pain point later, Paavya is at paavya.com. No onboarding call, first draft in 10 minutes.

Hope things are going well at [Company].
Objection Handles
Battle card · Memorize these. Keep responses under 3 sentences.
ObjectionYour Response
"We already use Loopio / Responsive."Paavya is 94% cheaper and uses AI that actually learns from your own proposals — not keyword matching. Most teams are paying $15–20K/year for a tool they've outgrown or underused. Happy to do a direct comparison in 20 minutes.
"We have templates — we don't need this."Templates are a good start, but they still require someone to manually match questions to answers and edit for context. Paavya does that step automatically, then drafts the whole response. You're still in control of the final copy.
"We're too small / only respond to a few RFPs."That's actually the sweet spot. If you're doing 2–5 RFPs a month, Paavya saves you 40–100 hours. That's hours you can put toward business development instead of writing.
"I'm worried about AI quality — it won't sound like us."That's exactly what the answer library solves. Paavya drafts from your own past proposals, not generic AI. The output sounds like your team because it's built from your team's actual language.
"We don't have time to set it up / onboard."Setup takes under 30 minutes. You upload a few past proposals, Paavya seeds your answer library, and your first draft is ready in 10 minutes. No onboarding call required.
"It's too expensive / not in budget."At $299/month for 3 users, Paavya costs less than one hour of a senior consultant's time. If it saves your team 20 hours per RFP, the ROI is immediate on the first bid.
"Can I see it before committing?"Yes — I offer free pilots to qualifying firms. You run a real RFP through it, see the output, and decide from there. No credit card until you're ready.
"We handle RFPs in-house, it's not a big problem."Most teams say that until we walk through the hours. 25 hours per response is the industry average. If you're at 10, you're already exceptional — and Paavya would still cut that in half.
Who to Target
ICP profiles · Search criteria for LinkedIn Sales Navigator or Apollo.io
Primary ICP
IT Consulting Firm
10–50 employees
Titles: Founder, President, VP BD, Proposal Manager
Keywords: managed services, IT staffing, systems integration, government IT
SIC: 7371–7379
Secondary ICP
Government Contractor
SBA small business certification
Titles: CEO, Capture Manager, Director of Proposals
Keywords: SDVOSB, 8(a), GSA schedule, federal contracting
Geography: DC metro, VA, MD
Secondary ICP
Managed Service Provider
15–80 employees
Titles: Owner, Sales Director, Operations Manager
Keywords: MSP, SOC, MSSP, cloud managed services
Industries: healthcare IT, finance IT, education IT
Tertiary ICP
Marketing / Creative Agency
20–100 employees
Titles: Managing Director, BD Manager
Keywords: agency of record, public sector marketing, RFP response
Signal: posts about pitching or proposals
LinkedIn Search Filters (Sales Navigator)
Title: "Proposal Manager" OR "VP Business Development" OR "Capture Manager" OR "Director of Proposals" Company size: 11–200 employees Industry: Information Technology & Services, Defense & Space, Management Consulting Geography: United States Keywords in profile: RFP, proposal, bid response, government contracting Trigger signals to prioritize: → Posted about "proposal season" or "RFP season" → Job posting for Proposal Writer or Proposal Coordinator → Company recently won a government contract (news signal) → LinkedIn profile lists "bid management" as skill
Sales One-Pager
Leave-behind · Attach to emails, share as PDF, or print for in-person meetings.
Write less. Win more.
paavya.com

The problem every proposal team knows

The average RFP response takes 25 hours. Teams spend 55% of their proposal effort on bids they lose. Enterprise tools that solve this cost $15–20K/year — built for 500-person procurement departments, not 20-person consulting firms.

What Paavya does

Paavya reads your uploaded RFP, extracts every question, and drafts answers from your own past proposals. It sounds like your team because it's built from your team's language. First full draft: under 10 minutes.

Core Features

  • RFP upload and question extraction
  • AI drafting from your answer library
  • Bid / no-bid scoring
  • Win rate analytics
  • Team collaboration (Growth+)

Pricing

  • Starter $299/mo — 3 users, 15 proposals/mo
  • Growth $599/mo — 10 users, unlimited proposals, Salesforce & Slack
  • Team $999/mo — Unlimited users, SSO, Advanced Analytics, dedicated onboarding
  • No annual contract required
  • Free pilot available for qualifying teams
20hSaved per RFP
94%Cheaper than Loopio
10minTo first draft
Ready to cut your next RFP from 25 hours to 5? paavya.com → Start free pilot
Demo Accounts
Live demo access · Use during prospect calls. Never share credentials externally.
How to use this page: Pick the account that matches your prospect's tier and situation. Full accounts have populated data — proposals, library entries, win rate history — ideal for showing value. Blank accounts show the onboarding experience and empty states. All accounts reset nightly.
Featured — General Use
Horizon Federal Solutions
TeamData populated
Best for: Government contractor prospects, full workflow demo
12 proposals, win rate analytics, bid scoring history
User demo
Pass demo
Launch →
NovaBridge Technology Partners
TeamData populated
Best for: IT consulting prospects, team collaboration features
Answer library, multi-user workflow, Slack integration context
User demo2
Pass demo2
Launch →
Starter — $299/mo · 3 users · 15 proposals/mo
Cascade Digital Studio
StarterData populated
Best for: Small agencies or early-stage firms evaluating Starter
Answer library seeded, 3 proposals on record
User starter-full
Pass starter-full
Launch →
New account — no data
StarterBlank state
Best for: Showing onboarding flow, library seed wizard, first upload
Walk through the getting-started experience live
User starter-new
Pass starter-new
Launch →
Growth — $599/mo · 10 users · Unlimited proposals · Salesforce & Slack
Meridian Analytics Group
GrowthData populated
Best for: MSPs, mid-size consulting firms, showing integrations + analytics
Salesforce sync active, Slack notifications configured, 20+ proposals
User growth-full
Pass growth-full
Launch →
New account — no data
GrowthBlank state
Best for: Growth onboarding, integration setup, team invite flow
Connect integrations live during the call for high impact
User growth-new
Pass growth-new
Launch →
Team — $999/mo · Unlimited users & proposals · SSO · Advanced Analytics · Dedicated onboarding
Apex Systems Group
TeamData populated
Best for: Larger firms, showing advanced analytics, SSO, admin controls
Full proposal history, win/loss breakdown, admin panel accessible
User team-full
Pass team-full
Launch →
New account — no data
TeamBlank state
Best for: Enterprise onboarding, SSO setup, dedicated onboarding walkthrough
Show the white-glove setup experience for Team prospects
User team-new
Pass team-new
Launch →